One company I worked with years ago was so driven by investor results that they often put band-aids on products in order to get the order, but rarely went back to address the root issues. So often the solutions were cobbled together and it felt like the customer was accepting the solution only because they were stuck in a tight spot and that was their only way out.
Delighting your customers not only fixes the sale at hand, but leads to word-of-mouth sales and brand enthusiasm. When your customers think about your product, do they think,
#1 “We buy them because we have to for now,”
or do they think,
#2 “We absolutely love _____ product and would not buy from anyone else!”
If it’s not #2, do you know what it takes to get there?